Score:2
googlebuy from Amazon.com
google
Google The {World-Wide Web} {search engine} that indexes the greatest number of web pages - over two billion by December 2001 and provides a free service that searches this index in less than a second. The site's name is apparently derived from "{googol}", but note the difference in spelling. The "Google" spelling is also used in "The Hitchhikers Guide to the Galaxy" by Douglas Adams, in which one of Deep Thought's designers asks, "And are you not," said Fook, leaning anxiously foward, "a greater analyst than the Googleplex Star Thinker in the Seventh Galaxy of Light and Ingenuity which can calculate the trajectory of every single dust particle throughout a five-week Dangrabad Beta sand blizzard?" {Home (http://www.google.com/)}. (2001-12-28)

"the world's best search engine is stuck with an average at best logo. this unfortunate result is probably due to a rush to get the brilliant concept to market. another possibility is that it was designed by a programmer, which usually ends up looking like some of the 2s in our critique list. the name, google, is perfect for the concept, though the word was originally spelled googol. it is the word that represents the number 1 followed by 100 zeros. and the way they incorporated the pages of search results into the 'o's is genius, but the logo still suffers. the font is a basic palatino-esque font called catull, which has nothing altered to make it uniquely google. it's just the font. the simplicity matches the website style, but it doesn't say much for the designer. 3d effect is bad t"
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