2 Most Clever Brand Names
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It's a pun, but it's a great pun.
the world's best search engine is stuck with an average at best logo. this unfortunate result is probably due to a rush to get the brilliant concept to market. another possibility is that it was designed by a programmer, which usually ends up looking like some of the 2s in our critique list. the name, google, is perfect for the concept, though the word was originally spelled googol. it is the word that represents the number 1 followed by 100 zeros. and the way they incorporated the pages of search results into the 'o's is genius, but the logo still suffers. the font is a basic palatino-esque font called catull, which has nothing altered to make it uniquely google. it's just the font. the simplicity matches the website style, but it doesn't say much for the designer. 3d effect is bad t
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